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Free Bets

New Betting Sites

Bet of the Day

New Betting Sites UK – January 2026

Sign up with 60+ new betting sites, integrated with Gamstop & licensed by the UK Gambling Commission. Compare the UK’s best online bookmakers, reviewed by our experts.

Updated

bet365
Bet £10 & Get £30 in Free Bets for new customers at bet365.
  • Tons of free-to-play games offering free bets & huge cash prizes
  • Super Boosts & Boosted Bet Builders guarantee attractive odds daily
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.
Tote
Bet £10 Get £40 in Bonuses
  • Brand new sportsbook launched, offering far more than just horse racing
  • Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org
Midnite
Bet £10 Get £30 in Free Bets
  • Daily free-to-play scratch card offers free spins & prizes
  • Easy to navigate around site and mobile betting app
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
Sky Bet
£30 IN FREE BETS – WHEN YOU PLACE ANY BET
  • Stake as little as 5p to benefit from new customer offer
  • Recent site refresh has made navigation far more friendly
New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+. GambleAware.org #ad
Unibet
Bet £10 Get £40 in Bonuses
  • Excellent racing product including BOG available from 8am
  • Play Spin ‘n’ Win daily to win free spins and cash prizes
18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.
BOYLE Sports
Bet £10 Get £30 in free bets + £10 Casino Bonus
  • Plenty of promotions for existing customers
  • Extra Place races available
18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.
talkSPORT BET
Get up to £40 in Football Free Bets
  • Generous and easy to follow welcome offer
  • Existing customer offers include prediction games & Best Odds Guaranteed
18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Betano
Get £30 In Free Bets for a £10 Football Bet
  • New to the UK betting scene, and set to make a big impression
  • Partnering with BVGroup, so customers benefit from bet builders & odds boosts
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly.
Paddy Power
£50 in Bet Builder Bets when you stake £10 on football
  • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
  • Innovative Super Sub offer means bets roll over to the player coming on
New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
Betfred
£50 IN FREE BETS, WHEN YOU BET £10
  • Hugely attractive new customer welcome offer, offering £50 in bonuses
  • Popular Double Delight promo offers great value on goalscorer bets
18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org
Grosvenor
Double Odds Offer Plus 100 Free Spins When you deposit £20
  • Many promotional offers
  • Plenty of payment methods available
New Customers by invite Only. Min Deposit £20 (exc PayPal & PaySafe). Max Bonus £30 (30x wagering & max wins £2000) & 100 Free Spins @10p playable on selected games (1x wagering on wins, max wins £500) + 100% Odds Boost Token. T&Cs apply. 18+. GambleAware.org
LiveScore Bet
Bet £10, Get £30 in Free Bets
  • Well Displayed Site
  • Great Squads Game
New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
PricedUp
Bet £40, Get 4x£5 Accumulator Bets
  • Dedicated price boosts page full of daily enhanced odds
  • Plenty of insightful betting videos accessible from the site
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
QuinnBet
50% back up to £25
  • Great Promotional Offers
  • Eye-catching mobile app
18+ New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (from first bet settlement until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets on different events required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. T&Cs Apply. GambleAware.org
Virgin Bet
Bet £10, Get £30 in Free Bets – Free Bet Builder Every Sunday on any match
  • Winner of Best Customer Service at BC Bookmaker Awards
  • Great existing customer games including Fives
*New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 – £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org. 18+.
10Bet
100% up to £50 on first deposit
  • Free bet rewards offered across various sports to reward most regular customers
  • Cash boosts of up to 100% available when your acca wins
New players. Choose bonus at signup / use code SPORT. Wager deposit+bonus 8x. Max bet = bonus. Deposit used 1st. Early withdrawals void bonus. Valid 60 days. Odds, bet & payment limits. T&Cs apply. 18+.
SBK
Bet £10 Get £40 in Free Bets
  • App Betting Only
  • Competitive Odds
New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.
BetMGM
Bet £10 and Get £40 In Free Bets
  • Welcome offer gives new customers more free bets than most
  • Profit boosts and free football predictors are part of a host of attractive offers
New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
SpreadEx
Bet £10 Get £60 in Free Bets
  • Sign up offer is among the most generous on the market
  • Spread betting option offers a completely different way of betting
Spread betting losses can exceed deposit. Place a qualifying £10 fixed odds bet at odds of 1/2 or greater and get 3x £10 free fixed odds bets in consecutive days and 6x £5 free spread bets across consecutive days. Qualifying bet cannot be placed in-play or cashed out early. Free bets expire in 28 days if unused. T&Cs apply. 18+. GambleAware.org
Betfair
Get £50 In Free Bet Builders When you place £10 bet on Sportsbook
  • Great Odds & Cash Out feature
  • High quality on live-streaming service
Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £50 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad
BetUK
Bet £10 Get £30 in Free Bets
  • Great range of promotions
  • Impressive depth in casino games
New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply. GambleAware.org
Parimatch
Bet £10 Get £30
  • Welcome offer is amongst most generous
  • Scoreline Selector offers weekly free bets
18+ New Customers Only. Opt in, deposit and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. T&Cs apply. GambleAware.org | Please gamble responsibly
Coral
Get £20 in Sports Bets + 50 Free Spins – When you bet £5
  • Free-to-play football and racing predictors
  • Part-own a horse with Coral Racing Club
18+. New Customers only. Certain deposit methods & bet type excl (min odds 1/2). Min first £5+ deposit and bet within 14 days of account reg & get 4x £5 free bets (selected sports market only) and 50 Free Spins(10p selected games) Valid 7 days. Restrictions & T&Cs apply. GambleAware.org
William Hill
Get £40 in free bets when you deposit & bet £10
  • Best Odds Guaranteed starts as early as 8am each day
  • Boosted winnings on Bet Builders and Accumulators
18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply.. www.begambleaware.org #ad
BetVictor
Get £30 in Free Bets for Premier League Join us & bet £10
  • £30 in free bets is a great welcome offer for football bettors
  • BV Loyalty Club and Guaranteed Prize Wheel offer reasons to use the site regularly
18+ New customers only. Opt in, bet £10  or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
Ladbrokes
£30 in Free Bets – When you bet £5 on Sports
  • Early payouts with 2up&win
  • Well established name you can trust
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
Mr Play
BET £10 GET £15
  • Great selection of payment methods
  • Easy to use bonus offer
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. GambleAware.org
EasyBet
Bet £20 Get £20 in Free Bets
  • Eye-catching betting exchange
  • EasyBet Horse Racing Club offers weekly free bets
New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T’s and C’s Apply. Gamble Aware. 18+
Betway
£30 Matched Free Bet if your first Acca loses + 100 Free Spins
  • All-around, great bookie
  • Wide range of payment options
*New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on More Unusual Suspects (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ GambleAware.org. Bet the Responsible Way. Full Terms apply
Betrino Sport
Bet £25 Get £50 Free Bet
  • Currently offering a big new customer free bet with code BB50
  • Existing customer Bet & Get promos on sports including football & cricket
New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
Hollywoodbets
Free bet up to £30 on 1st Losing ACCA
    18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org
    TheOnlineCasino Sport
    Bet £20 and Get £40 Free Bet
    • Acca Super Boost enhances your winnings by 3%-100% when you land a winning acca
    • Place Bet Builders on 10+ sports, including football, NFL, NBA & NHL
    New Players Only. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
    Monster Sport
    Deposit & Bet £20 Get £40 Free Bets
    • First Past the Post payouts on racing, regardless of stewards enquiries
    • Bet builders now available on 10 sports, from football to UFC
    New Players Only. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | GambleAware.org | #Ad
    Highbet
    Bet £10 Get £20 in Free Bets
    • Unique prize giveaways including winning David Haye’s gloves
    • 10% cashback on your sports bets every weekend
    18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC’s Apply. GambleAware.org
    NRG.bet
    Bet £20 and Get a £10 Free Bet
    • Modern-looking site which is pleasing on the eye
    • Slots Club can earn existing customers weekly free spins
    New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
    7bet
    BET £10 & GET £10
    • Daily odds boosts across all major sports
    • Dedicated Game Show tab with 30+ games to play and interact with
    1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
    Matchbook
    Get £30 in Free Bets when you bet £20
    • Well-designed mobile app
    • Range of payment options available
    New Players Only. Sign Up with Bonus Code: NEW30. Bet and Settle 1x£10 Bet on Matchbook Exchange at odds of 2.0 or more. Bet and Settle 1x£10 Bet on a Bet Builder or Multiple at odds of 3.0 or more, with min 3 selections. Within 72 hours of Qualifying Bets settling user will receive 1x £10 Exchange Free Bet, 1x £10 Multiples Free Bet, and 1x £10 Bet Builder Free Bet. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. 18+ Only. T’s and C’s Apply. Gamble Aware.
    Luckster
    BET £10 GET £10
    • Combo boost promo increases your winning on successful accas
    • Use bet builder and cash out to stay in control of your bets
    New customers only. Only residents of UK and IE. Max. FreeBet amount: £10. Offer valid only to customers making a first deposit of £10 or more. The “Welcome Free Bet” must be used at luckster.com within 14 days of being credited to your account. Customers who deposit using Neteller, Paysafe, PayPal, Skrill or Skril 1-Tap will not be eligible for any free bet offer. Free Bet Specific Terms and Conditions: One Free bet token will be awarded once you have made your first deposit and have bet £10 with min odds of 1/1 (2.00) or higher. This bet must be settled within 14 days of bet placement to qualify for the welcome free bet offer. Full TC’s Apply. 18+. GambleAware.org
    The Pools
    Bet £10 Get £20 in Free Bets
    • Up to 60% boost on winnings with Acca Boost
    • Weekly free bets if you regularly place Bet Builders
    18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
    BetGoodwin
    Bet £10 Get £10 as a Free ACCA
    • Strong Sign-Up Offer
    • Great Customer Service
    Min Qualifying stake £10 at odds of 6/4+ excludes Horse & Greyhound Racing. Code: WELCOME10. Min 4 Legs at odds of 2/5+ for £10 Free ACCA. 18+. Full T&Cs Apply. GambleAware.org
    Planet Sport Bet
    Bet £20 Get £10 in Free Bets
    • Rocket Boosts offering daily enhanced odds on the biggest events
    • Dedicated horse racing tab, featuring live streaming of all UK & Irish races
    Applies to new UK/IE customers who sign up via approved partner sites with promo code bet20get10. Place a minimum £20 cash bet at odds of Evens (2.0) or greater and receive a £10 Free Bet 18+. GambleAware.org. Full T&Cs apply.
    Netbet
    Get a £20 Free Bet + 25 Free Spins When you bet £10
    • Many payment options available
    • Great sign-up offer for new customers
    New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets + 25 Free Spins on Big Bass Splash (10p spins, no wagering). Terms apply. 18+. GambleAware.org
    Pub Casino
    Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games
      #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
      Quickbet
      Bet £10, Get £10 Free Bet
        #AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | Full TCs apply. |Free bet: Min odds: 2.0 – Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
        Kwiff
        Bet £10 and Get £10 in Free Bets
        • Supercharged Cash Out available
        • Surprise Bets on offer
        New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org
        Jeffbet
        Bet £10 And Get £30 Free Bet
        • Plenty of great promotions accessible for existing customers
        • Eye-catching Rewards Programme
        New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
        All British Casino Sports
        Get a £10 Free Bet When you Bet £10
        • Range of casino games
        • Easy to use site
        #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
        CopyBet
        Bet £20, Get £20 in Free Bets + up to 15% daily profit boost
        • In-depth statistical based Premier League markets
        • The only UK betting site to offer BOG on racing the day before
        Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com
        AK Bets
        Up to £100 Winnings Boost on your first Acca
        • Regularly offer market leading odds
        • Instant withdrawals and rapid customer service if needed
        Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
        Lottoland Sports
        Bet £10, Get £10 Free Bet
        • Easy to use site
        • Great loyalty programme for existing customers
        Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/25 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
        Star Sports
        Bet £50 to get £25 in Free Bets on Star Sports
        • Accept larger bets than most rival betting sites
        • Comprehensive racing coverage, featuring extra place races
        Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only. Full T&C’s apply. 18+. Gambleaware.org
        Mr Mega
        Bet £15 Get £10
        • Great range of casino games
        • Strong depth of payment options
        18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
        Betiton
        Bet £15 Get £10
        • Excellent sports betting odds
        • Good range of payment options
        18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
        ZetBet
        BET £10 GET £10
        • Early Payour on football when your bet takes a 2 goal lead
        • Supercharged Prices mean regular odds boosts to give you the best bang for your buck
        18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
        Casino Kings
        Bet £10 and Get £40 Free Bet
        • Use My Teams option for quick access to your favourite team
        • Bet Builders available on 10 major sports, including football, NBA & NFL
        New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
        Hot Streak
        Get up to £50 Cashback
        • Brand new sportsbook offering personalised recommendations
        • Early payout if your football bet takes a 2 goal lead
        New sportsbook customers only. 50% of net sports losses refunded in cash (max £50) on day of registration. Min £10 net loss required. Settled bets only. Refund within 72 hrs. One offer per customer. 18+. T&Cs apply. Full T&Cs apply. GambleAware.org
        Casumo Sports
        100% back up to £30 as a Free Bet
        • Customer Service available 24/7
        • Well-designed website
        18+. New customers only. Registration required. Valid on your first combo bet (minimum 3 selections, minimum odds of 1.40 per selection, minimum bet of £5). If you lose, you receive a 100% refund up to £30 as Free Bet. Free bet valid for 7 days. The Free Bet can be used on a combo bet with at least 3 selections, minimum odds of 1.40 per selection and maximum odd of 6.00, all sports, excluding horse racing and virtual sports. Gambling can be addictive. Terms & Conditions apply. Please play responsibly. GambleAware.org
        Blue Fox Casino
        Bet £20 and Get £30 Free Bets
        • Money back on deposit losses across many sports
        • Use Rewards Programme points to earn free spins and prizes
        New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
        Mogobet
        Deposit & Bet £10 Get £30 Free Bet
        • Various free bets offers when you deposit ahead of big matches
        • Bet Builders available on 10 sports including football, NBA & NFL
        New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
        Midnite
        Bet £10 Get £30 in Free Bets
        • Daily free-to-play scratch card offers free spins & prizes
        • Easy to navigate around site and mobile betting app
        18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
        talkSPORT BET
        Get up to £40 in Football Free Bets
        • Generous and easy to follow welcome offer
        • Existing customer offers include prediction games & Best Odds Guaranteed
        18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
        Betano
        Get £30 In Free Bets for a £10 Football Bet
        • New to the UK betting scene, and set to make a big impression
        • Partnering with BVGroup, so customers benefit from bet builders & odds boosts
        18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. Full T&Cs Apply. GambleAware.org. Please gamble responsibly.
        Highbet
        Bet £10 Get £20 in Free Bets
        • Unique prize giveaways including winning David Haye’s gloves
        • 10% cashback on your sports bets every weekend
        18+. New verified customers. UK residents. Customers must first opt-in to this promotion before making the qualifying bet within 7 days of registration. Min. stake amount: £10 with real money with you first ever bet within 7 days of your registration. Free bets must be claimed within the promotion section of the website. Free bets are non-withdrawable. Free bet amount: £20 (1x£20). Min. odds: 3/2 (2.5). Maximum withdrawable winnings from free bet per player: £100. Period to activate: 7 days after the qualifying bet is placed. Full TC’s Apply. GambleAware.org
        Hot Streak
        Get up to £50 Cashback
        • Brand new sportsbook offering personalised recommendations
        • Early payout if your football bet takes a 2 goal lead
        New sportsbook customers only. 50% of net sports losses refunded in cash (max £50) on day of registration. Min £10 net loss required. Settled bets only. Refund within 72 hrs. One offer per customer. 18+. T&Cs apply. Full T&Cs apply. GambleAware.org
        Dabble
        No Deposit £10 Free Bet – Code: MBS10
        • Use Dabble promo code MBS10 for a No Deposit £10 in free bets
        New customers only. Free bets credited following registration. Must be wagered 1x at min odds of 1/2 (1.5). 7-day expiry. Stake not returned. Promotional terms apply. 18+. GambleAware.org
        BetMGM
        Bet £10 and Get £40 In Free Bets
        • Welcome offer gives new customers more free bets than most
        • Profit boosts and free football predictors are part of a host of attractive offers
        New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org
        PricedUp
        Bet £40, Get 4x£5 Accumulator Bets
        • Dedicated price boosts page full of daily enhanced odds
        • Plenty of insightful betting videos accessible from the site
        18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. GambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
        The Pools
        Bet £10 Get £20 in Free Bets
        • Up to 60% boost on winnings with Acca Boost
        • Weekly free bets if you regularly place Bet Builders
        18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.
        CopyBet
        Bet £20, Get £20 in Free Bets + up to 15% daily profit boost
        • In-depth statistical based Premier League markets
        • The only UK betting site to offer BOG on racing the day before
        Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com
        AK Bets
        Up to £100 Winnings Boost on your first Acca
        • Regularly offer market leading odds
        • Instant withdrawals and rapid customer service if needed
        Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
        Parimatch
        Bet £10 Get £30
        • Welcome offer is amongst most generous
        • Scoreline Selector offers weekly free bets
        18+ New Customers Only. Opt in, deposit and bet £10 on football (odds 2.00+) within 7 days. No cash-out. Get 4x£5 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 20 days. T&Cs apply. GambleAware.org | Please gamble responsibly
        Quickbet
        Bet £10, Get £10 Free Bet
          #AD | Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions | Full TCs apply. |Free bet: Min odds: 2.0 – Free bet value will be deducted from free bet winnings | 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
          NRG.bet
          Bet £20 and Get a £10 Free Bet
          • Modern-looking site which is pleasing on the eye
          • Slots Club can earn existing customers weekly free spins
          New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org . Full T&Cs apply.
          Casino Kings
          Bet £10 and Get £40 Free Bet
          • Use My Teams option for quick access to your favourite team
          • Bet Builders available on 10 major sports, including football, NBA & NFL
          New Players Only. Free bet-one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Free bets and Bonuses are valid for 7 days. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
          7bet
          BET £10 & GET £10
          • Daily odds boosts across all major sports
          • Dedicated Game Show tab with 30+ games to play and interact with
          1st deposit only. Min deposit £10. Max bonus £10. Min odds 1/1 (2.0). Max winnings £100. 5-days bonus expiry. User Agreement and Bonus T&Cs apply.
          Mogobet
          Deposit & Bet £10 Get £30 Free Bet
          • Get 10% of your deposit losses back across various sports
          • Earn Rewards Programme points to redeem for free bets and more
          New Players Only. Min £10 qualifying bets, stake not returned. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org
          EasyBet
          Bet £20 Get £20 in Free Bets
          • Eye-catching betting exchange
          • EasyBet Horse Racing Club offers weekly free bets
          New customers only. To qualify for free bets, the new user must place and settle £20 on easyBet markets. The user must bet on at least 2 different events to qualify. The user must place and settle bets at odds of 2.0 or more. An event is classed as two different sporting events. Bets can be placed on singles, multiples and Bet Builders. The user must place and settle bets before the closing date of the promotion to qualify. Users making their first deposit by Skrill, Neteller or PaySafe card will not qualify for this promotion. T’s and C’s Apply. Gamble Aware. 18+
          Pub Casino
          Get a £10 free bet when you bet £10 + 50% ACCA Boost on all Football Games
            #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
            Blue Fox Casino
            Bet £20 and Get £30 Free Bets
            • Money back on deposit losses across many sports
            • Use Rewards Programme points to earn free spins and prizes
            New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. GambleAware.org
            Kwiff
            Bet £10 and Get £10 in Free Bets
            • Supercharged Cash Out available
            • Surprise Bets on offer
            New UK customers. 18+ only. Min £10 dep. In 5 days of first deposit, place a £10+ bet at min 1.50. No Multis/EW. Credited in 48 hrs; valid 7 days. T&Cs apply. Ends 1/1/27. GambleAware.org
            Star Sports
            Bet £50 to get £25 in Free Bets on Star Sports
            • Accept larger bets than most rival betting sites
            • Comprehensive racing coverage, featuring extra place races
            Bet £50 to Get a £25 Free Bet. Offer available to new customers only signing up with Promo Code BET50GET25 only. Full T&C’s apply. 18+. Gambleaware.org
            Betrino Sport
            Bet £25 Get £50 Free Bet
            • Currently offering a big new customer free bet with code BB50
            • Existing customer Bet & Get promos on sports including football & cricket
            New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org
            BetUK
            Bet £10 Get £30 in Free Bets
            • Great range of promotions
            • Impressive depth in casino games
            New cust only. Opt-in required. Deposit & place a bet within 7 days and settle a £10 minimum bet at odds of 4/5 (1.8) or greater to be credited with 3 x £10 Free Bets: 1 x £10 horse racing, 1 x £10 Free Bet Builder and 1 x £10 football. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Stake not returned. 18+. T&Cs apply. GambleAware.org
            Monster Sport
            Deposit & Bet £20 Get £40 Free Bets
            • First Past the Post payouts on racing, regardless of stewards enquiries
            • Bet builders now available on 10 sports, from football to UFC
            New Players Only. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. 18+. | GambleAware.org | #Ad
            Netbet
            Get a £20 Free Bet + 25 Free Spins When you bet £10
            • Many payment options available
            • Great sign-up offer for new customers
            New players only. Bet £10 min. odds 1/1 (2.00) to get 4 x £5 Free Bets + 25 Free Spins on Big Bass Splash (10p spins, no wagering). Terms apply. 18+. GambleAware.org
            Betiton
            Bet £15 Get £10
            • Excellent sports betting odds
            • Good range of payment options
            18+. Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £15, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply. GambleAware.org
            Jeffbet
            Bet £10 And Get £30 Free Bet
            • Plenty of great promotions accessible for existing customers
            • Eye-catching Rewards Programme
            New Players Only. Free bet – one-time stake of £30, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network.. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply 18+ #ad gambleaware
            ZetBet
            BET £10 GET £10
            • Bet builders across 10 sports including football, tennis & rugby
            • Boosted odds on winnings when your accumulator pays out
            18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
            Lottoland Sports
            Bet £10, Get £10 Free Bet
            • Easy to use site
            • Great loyalty programme for existing customers
            Add a bet to your betslip with the minimum stake of £10 and tick “promotion opt in” on the betslip before placing your bet. Once accepted we’ll credit you with a £10 free bet. Only deposits via debit cards will qualify. Minimum odds on qualifying bet 1/1 (2.0). Your qualifying bet must be placed within 7 days after claiming the offer. Ends 31/12/25 at 23:59 GMT. Full T&Cs Apply. 18+. GambleAware.org
            Hollywoodbets
            Free bet up to £30 on 1st Losing ACCA
              18+. Register an account and deposit £10+ using Visa/Mastercard. Get your stake back as a free bet, up to a maximum of £30, on your first qualifying acca to be settled as a loss. Qualifying accas each need to be a stake of £10+, 3+ legs, odds of 4/1 or greater and settled within your first 7 days. Each customer will be eligible for a maximum of 1 x free bet with this promotion. TCs Apply. GambleAware.org
              Mr Mega
              Bet £15 Get £10
              • Great range of casino games
              • Strong depth of payment options
              18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply.
              TheOnlineCasino Sport
              Bet £20 and Get £40 Free Bet
              • Acca Super Boost enhances your winnings by 3%-100% when you land a winning acca
              • Place Bet Builders on 10+ sports, including football, NFL, NBA & NHL
              New Players Only. Free bet – one-time stake of £40, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply.
              All British Casino Sports
              Get a £10 Free Bet When you Bet £10
              • Range of casino games
              • Easy to use site
              #AD | New customers only. £10 in real money. Bets placed on sports at odds of 2.00 or more to qualify. Bets must be placed 24 hours within registration. £10 free bets must be wagered on sports. Full TCs apply. 18+ | GambleAware.org | Gambling is addictive, please gamble responsibly!
              Gentleman Jim
              Get £10 and 50 Free Spins when you wager £20
                18+. New UK customers only. Promo code: JIMB20G10 Min £20 acca (3+ legs) on sports at 2.0+ odds per leg. Selections from different events. Qualifying bet within 7 days of registration. Get £10 Free Bet (stake not returned) + 50 Free Spins (£0.10 each) within 24hrs of settlement. Free Bet & Spins expire after 7 days. 10x wagering on Spins winnings (30 days to complete). Max win £500. One per person/household/device. T&Cs apply. GambleAware.org.
                Luckymate
                Bet £10 and Get 50 Free Spins on Big Bass Splash
                  18+. Play responsibly. £10 Min Deposit | £10 in Slot Bets grant 50 Spins on Big Bass Splash | £5 total spin value | £0.10 per spin | 7-day expiry | Selected payment methods only. Full TCs Apply. GambleAware.org


                  New UK Betting Sites – Best new bookmakers for January 2026

                  Try out our recommended new betting sites to bring some freshness and variety into your betting experience.

                  There are a host of advantages to signing up with a range of new UK betting sites. One of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of new UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.

                  1. Midnite

                  Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £30 in free bets.

                  They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.

                  Midnite
                  Bet £10 Get £30 in Free Bets
                  • Daily free-to-play scratch card offers free spins & prizes
                  • Easy to navigate around site and mobile betting app
                  18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org

                  2. talkSPORT BET

                  talkSPORT BET are a new betting site who have made a very good impression since establishing themselves. They cover all the major sports, including football, horse racing, rugby and boxing and they have a wide market selection for these sports, which helps provide a great betting experience for any customers.

                  They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you £50 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly and you can work your way around talkSPORT BET with ease.

                  You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.

                  talkSPORT BET
                  Get up to £40 in Football Free Bets
                  • Generous and easy to follow welcome offer
                  • Existing customer offers include prediction games & Best Odds Guaranteed
                  18+ New customers only. Opt in and bet up to £40 (min. £20) via mobile or app on any football (odds 1/1+) within 7 days of registration. Get up to £40 in free bets on selected markets, which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly

                  3. BetWright

                  BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports.

                  They have a variety of promotions available as well, both for sports betting and casino betting. One way they really stand out is via their ‘Bangers’ section, which is a section dedicated to offers for new and existing customers.

                  As well as their sports betting section, BetWright has hundreds of slots games available for you to play. They’re constantly releasing new casino games for you to play, alongside promotions for the Casino section.

                  4. Betano

                  Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £40 in free bets putting them ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.

                  Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.

                  Betano
                  Bet £10 Get £40 in Free Bets
                    18+ New customers. Opt in, deposit and bet £10 on any sports market (odds 1/1+) within 3 days of sign up. Get 4x£10 Free Bets for set markets. Bonuses expire in 14 days. Full T&Cs Apply | GambleAware.org | Please gamble responsibly

                    5. Dabble

                    Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.

                    Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other new betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made. You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.

                    Dabble
                    No Deposit £10 Free Bet – Code: MBS10
                    • Use Dabble promo code MBS10 for a No Deposit £10 in free bets
                    New customers only. Free bets credited following registration. Must be wagered 1x at min odds of 1/2 (1.5). 7-day expiry. Stake not returned. Promotional terms apply. 18+. GambleAware.org

                    6. Hot Streak

                    If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year. They had promotions over the Christmas period, and no doubt they will do the same for other events like Halloween.

                    The new customer offer from Hot Streak is also good, with you being able to receive up to £50 cash back on the day you register.

                    Hot Streak
                    Get up to £50 Cashback
                    • Brand new sportsbook offering personalised recommendations
                    • Early payout if your football bet takes a 2 goal lead
                    New sportsbook customers only. 50% of net sports losses refunded in cash (max £50) on day of registration. Min £10 net loss required. Settled bets only. Refund within 72 hrs. One offer per customer. 18+. T&Cs apply. Full T&Cs apply. GambleAware.org

                    7. BetMGM

                    BetMGM have become a popular name in the betting industry despite being a relatively new betting site, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.

                    They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.

                    BetMGM
                    Bet £10 and Get £40 In Free Bets
                    • Welcome offer gives new customers more free bets than most
                    • Profit boosts and free football predictors are part of a host of attractive offers
                    New cust. Deposit £10+ in 7 days & bet on sports. Min odds apply. Reward = 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports bet). Valid 7 days. Free bets not valid on e-sports & non UK/IE horse racing. 18+. T&Cs apply. GambleAware.org

                    8. PricedUp

                    Betrino Sport were founded in 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers.

                    They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.

                    One big standout feature is the extensive markets they have for eSports, which is becoming massive in the betting industry. This alongside their rewards program really helps them stand out from a lot of their competitors.

                    Betrino Sport
                    Bet £25 Get £50 Free Bet
                    • Currently offering a big new customer free bet with code BB50
                    • Existing customer Bet & Get promos on sports including football & cricket
                    New Players Only. Free bet – one-time stake of £50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. 18+. GambleAware.org

                    9. CopyBet

                    CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.

                    There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.

                    CopyBet
                    Bet £20, Get £20 in Free Bets + up to 15% daily profit boost
                    • In-depth statistical based Premier League markets
                    • The only UK betting site to offer BOG on racing the day before
                    Full T&Cs apply. New UK customers only. The qualifying bet should be either a Single or Acca (2+ selections) bet, start at £20, have 1.9 or greater odds and must be settled within 7 days of opt-in. The Free bet include: 1 x £20 Free bet any Live or Pre-Match event. Max payout – £500. 7-day expiry. To unlock the offer, complete the first deposit via the banking app secured by Truelayer. Profit boost: One boost per day; claim required. 1 day to claim (by 23:59 UTC+3). Max stake £30. Single bets only. No Free Bets. Profit Boost valid for 24 hrs. Max payout £1,000. Credited within 24 hrs. 18+. GambleAware.com

                    10. The Pools

                    If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.

                    The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.

                    The Pools
                    Bet £10 Get £20 in Free Bets
                    • Up to 60% boost on winnings with Acca Boost
                    • Weekly free bets if you regularly place Bet Builders
                    18+, UK only. Deposit and place a £10 cash bet at single or accumulated odds of 1/2 (1.5) or greater and we will give you £20 in free bets. Free bets credited as 4 x £5 bets. 1x Football, 1x Racing, 1x Tennis & 1x Any Sport. Cashed out, Void or ‘Draw No Bet’ wagers do not qualify for this promotion. Available to customers who register from an Affiliate link only. Available once per customer. Free bets will be credited upon bet settlement and will expire 7 days after being claimed. Full T&Cs apply.

                    What are the benefits of New Betting Sites?

                    While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite and The Pools might be worth it.

                    Faster Payments and Flexible Options: There are so many new payment options and these are typically always available on new betting sites. They typically include e-wallet payment methods like PayPal, Apple Pay and Monzo.

                    Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.

                    Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.

                    Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.

                    Modern Designs and Faster Technology: New betting sites are able to provide customers with a much more enjoyable experience than some of the older ones due to the fact that they can use the latest technology. This helps new betting sites have fresh modern designs throughout their pages, as well as exciting games which provide customers with an enjoyable experience.

                    Improved User Experience: A huge advantage of new UK betting sites is the fact that they massively improve the user experience. New betting sites can create apps or sites with all the new features, and with the latest software updates and this makes the betting experience a lot smoother and a lot quicker when you are having to switch between pages.

                    New Features: Betting sites are now creating a lot of new features in order to try and beat the competition. With new betting sites being created all the time, new features are constantly being created for betting. Some features that have been created over the years thanks to new betting sites are bet builders, acca insurance and free-to-play games which see you win prizes.

                    New Betting Sites – UK GC licenses & USPs

                    Betting sites like bet365, Ladbrokes, Betfred, and Coral are seen as trustworthy because they are so well established, but some people are more wary of new betting sites.

                    To help you decide which new betting sites to try out, we’ve listed the best new betting sites below, alongside a link to each site’s UK Gambling Commission licence, and one of the key points that attracts us to each site. Having a license from the UK Gambling Commission means a site works with Gamstop, so we hope this shows you they can be trusted with your bank details, personal information and betting funds.

                    Best New Betting SitesUK GC LicenseOwnerNew Betting Sites USPs
                    BetMGM39198LeoVegas GamingGenerous sign up offer, and multiple daily profit boosts
                    Midnite42647Dribble Media LtdDaily free-to-play scratchcard offering free spins & prizes
                    Dabble65677Dabble Sports UK LtdNo deposit £10 in free bets available to new customers
                    Betano39576BV Gaming LtdAlways up early with Next Manager markets
                    talkSPORT BET39576BV Gaming LtdGenerous welcome offer, plus Best Odds Guaranteed on racing
                    The Pools48272Football Pools LtdUp to 60% boost on winnings with Acca Boost
                    Hot Streak57869Grace Media LimitedEarly payout if your football bet takes a two goal lead
                    Highbet39483AG Communications LtdAG10% cashback on sports bets every weekend
                    Priced Up1776Off Course Bookmakers LtdInsightful betting videos accessible from the site
                    Gentleman Jim60213Lovell Brothers LimitedGet £10 and 50 Free Spins when you wager £20
                    New Betting Sites licensed by the UK Gambling Commission and integrated with Gamstop

                    TRUSTED BY

                    Gamstop is a free self-exclusion service available to people residing in the UK. It allows individuals to restrict themselves from online gambling sites for a set period, helping them manage problematic gambling behaviors by preventing access to all UK-licensed gambling operators.
                    GamCare is a UK-based charity that provides information, advice, and support for people affected by gambling harm. It operates the National Gambling Helpline and offers resources like counseling and treatment services for individuals struggling with gambling addiction.
                    The Gambling Commission is the regulatory body that oversees all forms of gambling in Great Britain. It ensures that gambling is conducted fairly, transparently, and safely by licensing operators, enforcing regulations, and protecting consumers from gambling-related harm.
                    Gambling Therapy is a global support service that offers advice and emotional support to anyone affected by problem gambling. It provides online support groups, forums, and counselling, focusing on those seeking help from outside the UK.
                    IBAS is a UK-based service that provides an impartial adjudication for disputes between gambling operators and customers. If a bettor feels they have been treated unfairly by a gambling operator, IBAS reviews the case and offers a binding resolution based on industry regulations and best practices.

                    Where can I use my sign-up offers this week?

                    Once you’ve signed up with some new betting sites, the next step is deciding where to place the free bets you’ll have earned. There’s certainly plenty of options out there, including our ever-popular Bet of the Day, so take a look at our recommendations for the best sporting events to use your free bets on.

                    Football: It was a good weekend for Arsenal as they picked up a victory, whilst Manchester City dropped points and the fixture congestion still continues, with all 20 Premier League sides in action midweek. West Ham’s defeats to both Wolves and Nottm Forest have only heightened the pressure on Nuno Espirito Santo, and the favourites to replace him at West Ham have been revealed. In other manager news, Ruben Amorim has been sacked by Manchester United, and you can bet on the next Manchester United manager, with former Red Devils boss Ole Gunnar Solskjaer the current favourite with UK betting sites.

                    Elsewhere in the Premier League, Bournemouth take on Spurs, Newcastle face Leeds and Fulham take on Chelsea and Crystal Palace take on Aston Villa, whilst Manchester City host Brighton. The biggest match midweek sees Arsenal take on Liverpool, with Mikel Arteta hoping to get revenge after the Gunners lost 1-0 at Anfield earlier this season. If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.

                    Horse Racing: ITV racing returns this weekend with action from Warwick, Kempton and Wetherby. All eyes will be focused on the feature meeting at Warwick – the Classic Chase. This is a big one as we will be able to see how some of the contenders for the 2026 Grand National are looking ahead of the big race in April. Find our top-ranking horse racing betting sites, alongside details of their sign-up offers.

                    Cricket: The Ashes has been one to forget for England fans, although some relief was found in Melbourne, as England secured their first win in Australia for 15 years. England’s next challenge will be a trip to Sri Lanka, ahead of next month’s T20 World Cup. Check out the best cricket betting sites to use over the coming days.

                    Tennis: Top level tennis continues in the first full week of 2026, with Australia and Hong Kong hosting the best of the action, as the world’s best shake off the rust ahead of the Australian Open. Both ATP and WTA Tours head to Brisbane, with a powerful women’s line-up to look forward to. Check out the best tennis betting sites to use during the 2026 season.

                    Betting Sites – Reviews of the Top 10 Betting Sites UK

                    Have a look at our top 10 UK betting sites. This best betting sites list takes many factors into account, including our own personal experiences when betting.

                    1. bet365

                    bet365 are the betting site to beat in the UK and it’s clear to see why. They have a huge variety of markets and they provide a great user experience for customers. You can bet on all the biggest sports, like football, horse racing, tennis and cricket, plus more niche sports, like bandy and curling.

                    bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service, like football.

                    Other notable positives for bet365 include their wide range of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match, and these sorts of markets aren’t typically available elsewhere.

                    Don’t forget to check out the latest bet365 bonus code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.

                    bet365
                    Bet £10 & Get £30 in Free Bets for new customers at bet365.
                    • Tons of free-to-play games offering free bets & huge cash prizes
                    • Super Boosts & Boosted Bet Builders guarantee attractive odds daily
                    18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

                    Pros

                    • Award winning welcome offer
                    • Impressive statistical-based markets
                    • Exciting new customer betting offers and price boosts

                    Cons

                    • Skrill and Neteller not available

                    2. Tote

                    If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.

                    It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.

                    One thing we always look out for is how smoothly the betting site and the app run. Tote can be very happy as there is no lagging and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports is always improving, which is good to see.

                    Tote
                    Bet £10 Get £40 in Bonuses
                    • Brand new sportsbook launched, offering far more than just horse racing
                    • Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
                    New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply. Gambleaware.org

                    Pros

                    • Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
                    • One of the best UK betting sites to use for horse racing.
                    • Easy-to-use website

                    Cons

                    • Not as many payment options available as other UK betting sites.

                    3. Sky Bet

                    Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the betting site online or on your mobile phone.

                    A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.

                    The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.

                    Sky Bet
                    £30 IN FREE BETS – WHEN YOU PLACE ANY BET
                    • Stake as little as 5p to benefit from new customer offer
                    • Recent site refresh has made navigation far more friendly
                    New customers only. First single & E/W bet only. Odds of 1/1 or greater. 3 X £10 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. Free bets expire after 30 days. Eligibility restrictions and further T&Cs apply. 18+. GambleAware.org #ad

                    Pros

                    • Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
                    • Strong loyalty program which can see you receive free bets and good existing customer offers

                    Cons

                    • Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.

                    4. Unibet

                    Unibet are a solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.

                    Their new customer offer stands out as you receive £40 in bonuses, with £20 being available for sports betting and £20 for casino betting. This is good for customers who want to make use of all the markets and casino games that Unibet have available. When you combine these positives with their good customer service and the easy-to-use website, it shouldn’t be a shock to see Unibet feature in our top 5.

                    Unibet
                    Bet £10 Get £40 in Bonuses
                    • Excellent racing product including BOG available from 8am
                    • Play Spin ‘n’ Win daily to win free spins and cash prizes
                    18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

                    Pros

                    • A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
                    • Good existing customer offers available for a wide variety of sports.

                    Cons

                    • Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking

                    5. BOYLE Sports

                    BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses (£30 in free bets and £10 casino bonuses).

                    One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.

                    The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.

                    BOYLE Sports
                    Bet £10 Get £30 in free bets + £10 Casino Bonus
                    • Plenty of promotions for existing customers
                    • Extra Place races available
                    18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.

                    Pros

                    • In-play betting and bet boosts are available
                    • Offer to payout on 10 places on most golf events, which is the most
                    • Redesigned betting site and web app, bringing a more modern feel to those betting on BOYLE Sports

                    Cons

                    • Could provide more unique promotions

                    6. Paddy Power

                    Paddy Power definitely deserves a place in our top 10 betting sites list as they have huge appeal, due to some of the unique markets they provide and the comedic ads they produce.

                    We particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.

                    Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.

                    One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.

                    Live streaming is also available on a wide range of events, including the Grand National and Cheltenham. When live streaming, you need to have no fear of the stream lagging, even if it is a popular race like the Grand National.

                    Paddy Power
                    £50 in Bet Builder Bets when you stake £10 on football
                    • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
                    • Innovative Super Sub offer means bets roll over to the player coming on
                    New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad

                    Pros

                    • Unique markets for lots of different sports events
                    • An excellent range of football and horse racing promotions
                    • Good live streaming service

                    Cons

                    • New customer offer only applies for football betting

                    7. Virgin Bet

                    We have always had a good betting experience whilst using Virgin Bet and we were left very impressed after using the site multiple times. They provide a great live streaming service with top quality, whilst for people who wanted to bet in-play, the betting site is good at providing live scores and updates with ease and quickly so that you can track your bets and also bet in-play. They also cover a huge range of sports, including your popular ones like football, basketball, tennis and horse racing.

                    The user experience on Virgin Bet is good, with it being easy to find the sport or event you want to bet on. It’s also quick and smooth to navigate between sections and pages on the betting site. They provide a variety of promotions for their customers, including Rocket Boosts, Daily Crackers, Weekly Acca rewards and paying out on extra places.

                    Virgin Bet
                    Bet £10, Get £30 in Free Bets – Free Bet Builder Every Sunday on any match
                    • Winner of Best Customer Service at BC Bookmaker Awards
                    • Great existing customer games including Fives
                    *New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. Members only.Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 – £20 per Member. Stakes not returned T&Cs apply. Full T&Cs Apply. Bet Responsibly. GambleAware.org. 18+.

                    Pros

                    • Very user-friendly betting site
                    • In-play betting is smooth and easy

                    Cons

                    • Fewer payment methods than other betting sites.

                    8. Betfred

                    Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.

                    Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. They have a huge variety of games, including classics like Blackjack and Roulette. With the Live Casino experience, these games can be played by watching a live dealer and this makes the casino experience even more enjoyable on Betfred.

                    Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other UK betting sites, including many in this top 10.

                    Betfred
                    £50 IN FREE BETS, WHEN YOU BET £10
                    • Hugely attractive new customer welcome offer, offering £50 in bonuses
                    • Popular Double Delight promo offers great value on goalscorer bets
                    18+. New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org

                    Pros

                    • Betfred give you the most free bets in their new customer offer
                    • They have a great variety of gambling features for both sports and casino
                    • Free bets split across multiple selections and doesn’t have to be used on one single bet

                    Cons

                    • Some of the withdrawal options take longer than other UK betting sites

                    9. SBK

                    SBK is another betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The branding is easy on the eye and you’re immediately met by existing customer offers and promotions like the bet builder boosts. SBK offers all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even Handball amongst the choices when we reviewed the site.

                    Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.

                    SBK
                    Bet £10 Get £40 in Free Bets
                    • App Betting Only
                    • Competitive Odds
                    New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.

                    Pros

                    • A very strong sign up offer which sees you receive £50 in free bets
                    • They have you covered with plenty of exciting features, including boosted odds and bet builders

                    Cons

                    • The odds on certain sports markets could be more competitive

                    10. LiveScore Bet

                    LiveScore Bet have a top reputation and they have had this good reputation for many years. With a good market selection, a wide array of sport to bet on and some great promotions, like their free-to-play SQUADS game, they definitely deserve a place in our top 10.

                    Overall, the customer experience at LiveScore Bet is great and it’s definitely a betting site that we happily recommend. More so, when looking at betting sites, you want them to provide you with a sign up offer with good value for money LiveScore Bet do this by providing you with £30 in free bets that you can use across multiple bets and not just one.

                    LiveScore Bet
                    Bet £10, Get £30 in Free Bets
                    • Well Displayed Site
                    • Great Squads Game
                    New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.

                    Pros

                    • Free-to-play games give you the chance of winning free bets
                    • Have expanded their sports section massively.

                    Cons

                    • Have a lot of sports available, but could have more

                    What are the benefits of UK online betting sites?

                    There are many advantages that online betting sites have over betting at a retail site. These advantages include the following.

                    The ability to place your bets no matter what time of day: Instead of heading to the shops, you can place your bets whenever suits you. You now don’t have to wait for a shop to open, with betting sites available 24/7.

                    The option to take welcome bonuses, rarely available in the high street: A huge benefit is the sign up offers are available at online betting sites. The likes of bet365, Ladbrokes, William Hill, Paddy Power and lots more all have sign up offers available online, which give you free bets or casino bonuses as rewards when you sign up.

                    Innovative Features: Online betting sites are using the rapid rise of technology to their advantage. They can provide users with top graphics, exciting immersive features and they are also bring the casino experience to you with Live Casino lounges, which allow you to play classics like BlackJack and Roulette with a live dealer.

                    More Payment Options: Most online betting sites are able to provide you with payment methods like PayPal, Neteller, Apple Pay and Google Pay, as well as your traditional options like cash or debit card.

                    Faster Payouts: When a bet is won, you do not have to head down to the bookmakers to claim your winnings, instead, online betting settings will typically have the money in your account in minutes

                    Enhanced Security and Fairness: 24/7 support services and technological advances means that security and fairness is at an all-time high on online UK betting sites. They are able to detect any suspicious activities on your account quickly and they can temporarily stop money coming in and out of your account should they need to do so.

                    Competitive Odds: Odds are constantly changing online and this is a huge benefit for customers as it means online betting sites can provide you with a best odds guaranteed service for big sports like football and horse racing.

                    Innovation in Sports Markets and Betting Types: Online betting sites can provide you with exciting new betting methods like request a bet, bet builders and acca freezes and when you are betting on certain sports, they can also provide you with stats and data around specific sports markets.

                    Responsible Gambling with MyBettingSites.co.uk

                    Betting should be an enjoyable experience, but that can only be the case if you’re betting in a responsible way.

                    At MyBettingSites.co.uk, we’re proud to be associated with organisations like GamStop, the UK Gambling Commission and GamCare as we take gambling responsibly and safely very seriously.

                    All of the betting sites we recommend at MyBettingSites meet the strict standards and rules of the UK Gambling Commission, meaning you can bet with confidence and know that your money and personal details are safe.

                    Trusting UK betting sites licensed and regulated by the UK Gambling Commission also means that you will have a fair and enjoyable experience. Another good reason to use trusted UK betting sites is because they have Safer Gambling Tools like deposit limits, self-exclusion tools, and time reminders. They also provide secure payment methods and will keep all of your personal and financial details safe. They all have good customer service, with a majority providing you with a 24/7 live chat service, with staff always able and ready to help.

                    So make sure you check whether a betting site is trusted by the UK Gambling Commission before you sign up, and check out our dedicated Safer Gambling hub for much more information.

                    How we rank the UK’s Best Betting Sites

                    When looking for betting sites UK punters should consider several factors. We’ve highlighted what we believe are the 10 most important areas below.

                    Best UK Betting Sites – Our Verdict

                    Deciding which new betting sites to use should be based on a number of factors. In addition to the 10 areas above, we also use our personal experiences to determine the sites we’d recommend.

                    Best Sign-Up Offer – Sky Bet, Spreadex & Dabble

                    The best sign-up offers should tick a few important boxes, most notable generosity and simplicity. 

                    Spreadex heads the way when it comes to the total free bets you can benefit from, with £60 available when you stake £10. 

                    A special mention has to go to both Sky Bet and Dabble though. In the case of Sky Bet, a qualifying bet of just 5p is needed to access £30 in free bets, while you can get your hands of £10 at Dabble without even having to deposit. 

                    We’ve made the most of all three of these offers and didn’t experience any concerns, so they all come highly recommended.

                    Dabble
                    No Deposit £10 Free Bet – Code: MBS10
                    • Use Dabble promo code MBS10 for a No Deposit £10 in free bets
                    New customers only. Free bets credited following registration. Must be wagered 1x at min odds of 1/2 (1.5). 7-day expiry. Stake not returned. Promotional terms apply. 18+. GambleAware.org

                    Best Betting App – SBK

                    Many established sites have been forced to adapt their old desktop sites to fit the modern day smartphone world we live in.

                    That isn’t the case with SBK. They’ve dedicated all their resources into creating an app, so you’re never in doubt that everything that they do in terms of layout is to satisfy the needs of mobile users.

                    SBK
                    Bet £10 Get £40 in Free Bets
                    • App Betting Only
                    • Competitive Odds
                    New UK customers only. Minimum first deposit of £10. Place a £10 bet at minimum odds of 2.0 to receive £40 in Free Bets within 48 hours. Restrictions apply. Full T&Cs apply. 18+. GambleAware.org.

                    Best Market Selection – bet365

                    This may be predictable, but it’s hard to look past bet365 for market selection, whichever sport you’re most keen on. 

                    Most big events now have hundreds of markets to choose between, while Bet Builders are available on an increasing number of sports, so you can invariably tailor your bet as you choose.

                    bet365
                    Bet £10 & Get £30 in Free Bets for new customers at bet365.
                    • Tons of free-to-play games offering free bets & huge cash prizes
                    • Super Boosts & Boosted Bet Builders guarantee attractive odds daily
                    18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required.

                    Best Football Betting Sites – William Hill & bet365

                    William Hill is one site that has always impressed me when it comes to their breadth of markets.  Looking to bet on the total corners between the 50th and 55th minutes? They’re sure to have you covered.

                    Their odds are usually amongst the most competitive too, which is perfect for weekend accas, while their enhanced odds offers are boosted to genuinely attractive prices.

                    A doff of the cap should also be saved for Betfred, as their Double Delight / Hat-Trick Heaven offer has truly stood the test of time.

                    Meanwhile, bet365 offer free-to-play games like the 6 Scores Challenge, where you can win huge cash prizes, and they also have fantasy football games for you to play as well. This, combined with their competitive football odds also makes them a top football betting site.

                    William Hill
                    Get £40 in free bets when you deposit & bet £10
                    • Best Odds Guaranteed starts as early as 8am each day
                    • Boosted winnings on Bet Builders and Accumulators
                    18+. Play Safe. Online only. For new UK register customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. One per customer. Full T&Cs apply.. www.begambleaware.org #ad

                    Best Horse Racing Betting Sites – Unibet

                    Best Odds Guaranteed remains arguably the most generous offer out there, so our recommended racing betting site simply had to have this promotion.

                    Unibet run BOG from 8am daily, so you’re assured of competitive odds, while the depth of horses they cover in the ante-post section is second to none in our experience.

                    Unibet
                    Bet £10 Get £40 in Bonuses
                    • Excellent racing product including BOG available from 8am
                    • Play Spin ‘n’ Win daily to win free spins and cash prizes
                    18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet on sportsbook at min odds 1/1 (2.0) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 casino bonus the next day. T&C’s apply.

                    Best Darts Betting Sites – Paddy Power

                    When wanting to bet on darts, you should take into account the variety of darts competitions you are able to bet on, as well as the odds and price boosts and this is where Paddy Power stands out.

                    Paddy Power run some top price boosts, especially when there are big competitions taking place. With the PDC World Darts Championship, Paddy Power are running daily boosts, giving you enhanced odds on specific selections. With the creativity and marketing of the betting site, they have enhanced darts betting for customers and even have a free-to-play game running throughout the Darts World Championships called 9 Dart Champion. It’s a great immersive game which takes you to Ally Pally! You are tasked with throwing darts at a dartboard and trying to hit the highest score from 9 darts. The players with the best score receive free bets.

                    Paddy Power
                    £50 in Bet Builder Bets when you stake £10 on football
                    • Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
                    • Innovative Super Sub offer means bets roll over to the player coming on
                    New Customer offer. Place a min £10 bet on Football on odds of min 1.5 (1/2), get £50 in Free Bet Builders after the qualifying bet has been settled. Rewards valid for 90 days. Only deposits via cards & Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly. 18+. GambleAware.org #ad

                    Best Cricket Betting Sites – Ladbrokes

                    When reviewing UK betting sites for cricket, we found that Ladbrokes provided our best overall experience. They offer a strong selection of markets for cricket, including how many sixes in a match for popular England internationals, as well as markets around how many wickets a player will take and which team will have the highest score after a certain period of the match.

                    We were impressed by how many cricket matches you could bet on. They do not just provide you with the popular or mainstream games, but also ones which only the big cricket fans will know like the Vijay Hazare Trophy. With a very good sign up offer as well which sees you receive £30 in free bets for a £5 bet and exciting promotions for the sport like price boosts, we definitely recommend heading to Ladbrokes if you want to bet on cricket.

                    Ladbrokes
                    £30 in Free Bets – When you bet £5 on Sports
                    • Early payouts with 2up&win
                    • Well established name you can trust
                    18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.

                    Best Casino Betting Site – Grosvenor Casino

                    With Grosvenor Casinos a huge brand in the UK on the high streets, it is no shock to see that they also pave the way for casino betting online as well. They are a top casino betting site that provides the best live casino experience as they transport you to some of their venues across London and the UK and allow you to join in on the betting in classics such as BlackJack and Roulette, whilst they also provide a host of exclusive slots games for you to play online as well.

                    The high quality of graphics and uniqueness of some of their games left us really impressed and with a sign up offer that gives you 100 free spins and a £30 bonus when you deposit just £20, it’s definitely a top betting site to use if you prefer casino betting over sports betting.

                    Grosvenor Casino
                    Get 100 FREE Spins Plus a £30 Bonus When you deposit £20
                    • Play roulette online streamed live from Grosvenor’s various UK casinos
                    • 64 Jackpot King progressive slots
                    New customers by invite only. Min Deposit £20 (exc PayPal & PaySafe). Max Bonus £30 (30x wagering & max wins £2000) & 100 Free Spins @10p playable on selected games (1x wagering on wins, max wins £500). *T&Cs Apply.

                    Best Golf Betting Sites – BOYLE Sports

                    One of the key areas to consider when betting on golf is a betting site’s generosity in paying out extra places on each way bets.

                    Whereas many sites default to paying out on the first four or five places, BOYLE Sports can be relied on to stretch to eight as standard. That in itself should be enough to tempt newcomers into giving them a try.

                    BOYLE Sports
                    Bet £10 Get £30 in free bets + £10 Casino Bonus
                    • Plenty of promotions for existing customers
                    • Extra Place races available
                    18+ New UK customers (Excluding NI) only. £40 in FREE Bets (FB) as £30 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply. 18+. Applies to bets placed on match betting ahead of kick off. Get paid out as a winner if your team goes 2 goals ahead even if they win, lose or draw. 90 mins only. Applies to Singles & Multiples. T&Cs apply.

                    Latest Betting Offers, Tips & Transfer News

                    See all >

                    UK betting sites regularly come up with very generous betting offers ahead of the sporting calendar’s biggest highlights. We’ve collated them in our news section, which features a mix of expert betting tips and enhanced betting offers for all the major betting highlights, from football and racing through to Love Island and Traitors.

                    New UK Betting Sites FAQs

                    There are a number of factors that should be considered when deciding which are the best UK betting sites. bet365 ticks many of the boxes, while SkyBet and William Hill are also prominent on our list of betting sites. But all the UK betting sites we compare and review will score well in different areas, so make sure you pick the ones that fit your own needs best.

                    Our top 20 betting sites in the UK are listed below. The rankings are based on a combination of attractive welcome offers, industry reputation, competitive odds and personal experience.

                    1. bet365
                    2. Tote
                    3. Midnite
                    4. Sky Bet
                    5. Unibet
                    6. BOYLE Sports
                    7. talkSPORT BET
                    8. BetWright
                    9. Betano
                    10. Paddy Power
                    11. Betfred
                    12. Grosvenor
                    13. LivescoreBet
                    14. PricedUp
                    15. Quinnbet
                    16. Virgin Bet
                    17. 10bet
                    18. SBK
                    19. BetMGM
                    20. Spreadex

                    BetMGM, Betano and Midnite are among the most impressive new betting sites to launch in the UK in recent years. BetWright is a very new up and coming betting site which we also had a very good experience using. The team at MyBettingSites.co.uk has active accounts with each of them and constantly monitors the market to find and review the best new betting sites, so you can call on our experience to make informed choices.

                    Not every new betting site is guaranteed to be reliable, which is why it’s worth sticking with trusted sources like MyBettingSites.co.uk. Every site we feature is fully licensed and works with respected organisations such as the UK Gambling Commission, IBAS and GamCare. That way, you can sign up with confidence knowing that each recommended site meets strict standards for safety, fairness and responsible gambling.

                    You can claim free bets from a wide range of top UK betting sites, with more than 60 welcome offers currently listed on MyBettingSites.co.uk. The biggest promotions are typically reserved for new customers, but betting sites like bet365, Paddy Power and Ladbrokes also run regular betting offers to reward their existing users. From enhanced odds to weekly bet clubs, you’ll find full details and how to claim them on our dedicated review pages.

                    The best betting offers tend to be those that reward new customers with up to £50 or £60 in free bets once their qualifying bet is settled, though these promotions can change, so it’s worth checking MyBettingSites.co.uk regularly for the latest updates. Dabble are making an impact with a no deposit free bets when you use bonus code MBS10, while Sky Bet also stand out, with qualifying bets of as little as 5p.

                    Paddy Power, SkyBet and bet365 rank among the betting sites with the strongest promotions, offering generous welcome bonuses to attract new customers as well as a steady stream of ongoing betting offers to keep regular users engaged. Whether it’s money-back specials, boosted odds or weekly free bets, these sites consistently deliver value across a wide range of sports.

                    With hundreds of online betting sites active in the UK, it can be hard to know which ones are truly reliable. Not all are properly regulated or meet the standards we expect. That’s why we’ve done the hard work for you. Every site featured on MyBettingSites.co.uk has been carefully reviewed and vetted, so you can be confident you’re choosing from only the most trustworthy and well-regulated bookmakers.

                    All the betting apps featured on MyBettingSites.co.uk can be trusted to look after your money, and to pay out any winnings in a timely manner.

                    Yes, all free bets that you receive will have an expiry day, although the expiration time will vary between betting sites. In most cases, you can expect the redemption period to be at least 7 days, but some betting sites like bet365 will extend the free bet expiry period to 30 days.

                    About MyBettingSites.co.uk

                    MyBettingSites.co.uk is owned by Better Collective, a leading digital sports media group that was founded just over 20 years ago.

                    The company has grown significantly over the years, with Better Collective now employing in excess of 700 people with offices in various cities across the world.

                    The MyBettingSites.co.uk team is based in the UK, ensuring their fingers are on the pulse when it comes to the best UK betting sites, offers and sports news. Find out more on our dedicated About Us page.

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                    *To keep mybettingsites.co.uk completely free for users, we receive advertising compensation from the UK betting sites listed on this page. This compensation may impact the order certain betting sites appear on our pages.