- Tons of free-to-play games offering free bets & huge cash prizes
- Super Boosts & Boosted Bet Builders guarantee attractive odds daily
- Brand new sportsbook launched, offering far more than just horse racing
- Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
- Stake as little as 5p to benefit from new customer offer
- Recent site refresh has made navigation far more friendly
- Excellent racing product including BOG available from 8am
- Play Spin ‘n’ Win daily to win free spins and cash prizes
- Plenty of promotions for existing customers
- Extra Place races available
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
- New to the UK betting scene, and set to make a big impression
- Partnering with BVGroup, so customers benefit from bet builders & odds boosts
- Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
- Innovative Super Sub offer means bets roll over to the player coming on
- Hugely attractive new customer welcome offer, offering £50 in bonuses
- Popular Double Delight promo offers great value on goalscorer bets
- Many promotional offers
- Plenty of payment methods available
- Dedicated price boosts page full of daily enhanced odds
- Plenty of insightful betting videos accessible from the site
- Winner of Best Customer Service at BC Bookmaker Awards
- Great existing customer games including Fives
- Free bet rewards offered across various sports to reward most regular customers
- Cash boosts of up to 100% available when your acca wins
- Welcome offer gives new customers more free bets than most
- Profit boosts and free football predictors are part of a host of attractive offers
- Sign up offer is among the most generous on the market
- Spread betting option offers a completely different way of betting
- Great Odds & Cash Out feature
- High quality on live-streaming service
- Great range of promotions
- Impressive depth in casino games
- Welcome offer is amongst most generous
- Scoreline Selector offers weekly free bets
- Free-to-play football and racing predictors
- Part-own a horse with Coral Racing Club
- Best Odds Guaranteed starts as early as 8am each day
- Boosted winnings on Bet Builders and Accumulators
- £30 in free bets is a great welcome offer for football bettors
- BV Loyalty Club and Guaranteed Prize Wheel offer reasons to use the site regularly
- Early payouts with 2up&win
- Well established name you can trust
- Eye-catching betting exchange
- EasyBet Horse Racing Club offers weekly free bets
- All-around, great bookie
- Wide range of payment options
- Currently offering a big new customer free bet with code BB50
- Existing customer Bet & Get promos on sports including football & cricket
- Acca Super Boost enhances your winnings by 3%-100% when you land a winning acca
- Place Bet Builders on 10+ sports, including football, NFL, NBA & NHL
- First Past the Post payouts on racing, regardless of stewards enquiries
- Bet builders now available on 10 sports, from football to UFC
- Unique prize giveaways including winning David Haye’s gloves
- 10% cashback on your sports bets every weekend
- Modern-looking site which is pleasing on the eye
- Slots Club can earn existing customers weekly free spins
- Daily odds boosts across all major sports
- Dedicated Game Show tab with 30+ games to play and interact with
- Well-designed mobile app
- Range of payment options available
- Combo boost promo increases your winning on successful accas
- Use bet builder and cash out to stay in control of your bets
- Up to 60% boost on winnings with Acca Boost
- Weekly free bets if you regularly place Bet Builders
- Rocket Boosts offering daily enhanced odds on the biggest events
- Dedicated horse racing tab, featuring live streaming of all UK & Irish races
- Many payment options available
- Great sign-up offer for new customers
- Supercharged Cash Out available
- Surprise Bets on offer
- Plenty of great promotions accessible for existing customers
- Eye-catching Rewards Programme
- Range of casino games
- Easy to use site
- In-depth statistical based Premier League markets
- The only UK betting site to offer BOG on racing the day before
- Regularly offer market leading odds
- Instant withdrawals and rapid customer service if needed
- Easy to use site
- Great loyalty programme for existing customers
- Accept larger bets than most rival betting sites
- Comprehensive racing coverage, featuring extra place races
- Early Payour on football when your bet takes a 2 goal lead
- Supercharged Prices mean regular odds boosts to give you the best bang for your buck
- Use My Teams option for quick access to your favourite team
- Bet Builders available on 10 major sports, including football, NBA & NFL
- Brand new sportsbook offering personalised recommendations
- Early payout if your football bet takes a 2 goal lead
- Customer Service available 24/7
- Well-designed website
- Money back on deposit losses across many sports
- Use Rewards Programme points to earn free spins and prizes
- Various free bets offers when you deposit ahead of big matches
- Bet Builders available on 10 sports including football, NBA & NFL
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
- New to the UK betting scene, and set to make a big impression
- Partnering with BVGroup, so customers benefit from bet builders & odds boosts
- Unique prize giveaways including winning David Haye’s gloves
- 10% cashback on your sports bets every weekend
- Brand new sportsbook offering personalised recommendations
- Early payout if your football bet takes a 2 goal lead
- Use Dabble promo code MBS10 for a No Deposit £10 in free bets
- Welcome offer gives new customers more free bets than most
- Profit boosts and free football predictors are part of a host of attractive offers
- Dedicated price boosts page full of daily enhanced odds
- Plenty of insightful betting videos accessible from the site
- Up to 60% boost on winnings with Acca Boost
- Weekly free bets if you regularly place Bet Builders
- In-depth statistical based Premier League markets
- The only UK betting site to offer BOG on racing the day before
- Regularly offer market leading odds
- Instant withdrawals and rapid customer service if needed
- Welcome offer is amongst most generous
- Scoreline Selector offers weekly free bets
- Modern-looking site which is pleasing on the eye
- Slots Club can earn existing customers weekly free spins
- Use My Teams option for quick access to your favourite team
- Bet Builders available on 10 major sports, including football, NBA & NFL
- Daily odds boosts across all major sports
- Dedicated Game Show tab with 30+ games to play and interact with
- Get 10% of your deposit losses back across various sports
- Earn Rewards Programme points to redeem for free bets and more
- Eye-catching betting exchange
- EasyBet Horse Racing Club offers weekly free bets
- Money back on deposit losses across many sports
- Use Rewards Programme points to earn free spins and prizes
- Supercharged Cash Out available
- Surprise Bets on offer
- Accept larger bets than most rival betting sites
- Comprehensive racing coverage, featuring extra place races
- Currently offering a big new customer free bet with code BB50
- Existing customer Bet & Get promos on sports including football & cricket
- Great range of promotions
- Impressive depth in casino games
- First Past the Post payouts on racing, regardless of stewards enquiries
- Bet builders now available on 10 sports, from football to UFC
- Many payment options available
- Great sign-up offer for new customers
- Plenty of great promotions accessible for existing customers
- Eye-catching Rewards Programme
- Bet builders across 10 sports including football, tennis & rugby
- Boosted odds on winnings when your accumulator pays out
- Easy to use site
- Great loyalty programme for existing customers
- Acca Super Boost enhances your winnings by 3%-100% when you land a winning acca
- Place Bet Builders on 10+ sports, including football, NFL, NBA & NHL
- Range of casino games
- Easy to use site
New UK Betting Sites – Best new bookmakers for January 2026
Try out our recommended new betting sites to bring some freshness and variety into your betting experience.
There are a host of advantages to signing up with a range of new UK betting sites. One of the first ones you’ll experience is benefiting from a new customer offer, with either free bets or money back being offered in the majority of cases. An increasing number of new UK betting sites now run daily free-to-play competitions too, so you can give yourself a good chance of even more free bets regularly. As experienced bettors ourselves, we’ve highlighted some of the latest options worth considering.
1. Midnite
Midnite was first launched in 2018, and entered the betting market in 2020. Despite being a newer betting site, it has quickly made an impression with a top modern design and a range of promotions for both new and existing customers. They also launched their casino betting in 2022. Their new customer offer is very good at the moment, with you receiving £30 in free bets.
They have several attractive existing customer betting offers too. One Midnite promotion that we really enjoy is their free-to-play Daily Scratchcard, which allows you to win top prizes. All you have to do is scratch and match three prizes each day to win. If you play for six consecutive days, you’ll unlock the Mega Scratchcard, which gives you a chance to win bigger prizes. Prizes include free spins and free bet vouchers, as well as credits.
- Daily free-to-play scratch card offers free spins & prizes
- Easy to navigate around site and mobile betting app
2. talkSPORT BET
talkSPORT BET are a new betting site who have made a very good impression since establishing themselves. They cover all the major sports, including football, horse racing, rugby and boxing and they have a wide market selection for these sports, which helps provide a great betting experience for any customers.
They have good promotions for existing customers, including a free to play game called Footie 4 Play, where you can win prizes if you correctly predict the scores from four selected football matches. This, combined with the new customer offer that gives you £50 in football free bets, sees us rate the betting site highly. The site is easy to use, the app runs smoothly and you can work your way around talkSPORT BET with ease.
You can also receive enhanced odds on certain events, whilst their normal odds for sports in general is typically in line with their competitors.
- Generous and easy to follow welcome offer
- Existing customer offers include prediction games & Best Odds Guaranteed
3. BetWright
BetWright also has a really good sports betting section, with you able to bet on all the popular sports, including football, horse racing and golf, as well as Esports.
They have a variety of promotions available as well, both for sports betting and casino betting. One way they really stand out is via their ‘Bangers’ section, which is a section dedicated to offers for new and existing customers.
As well as their sports betting section, BetWright has hundreds of slots games available for you to play. They’re constantly releasing new casino games for you to play, alongside promotions for the Casino section.
4. Betano
Betano has only recently arrived in the UK market, but it’s already turning heads for a few good reasons. One area where Betano excels is the new customer betting offer, with £40 in free bets putting them ahead of a good number of their rivals. Beyond the offers, the site feels modern in its design, and the mobile app in particular makes placing and cashing out bets quick and easy.
Betano also brings some variety to the table. Alongside the usual big football and tennis markets, it covers less mainstream events too, which is handy if you like mixing things up. It’s a fresh alternative to the big, established betting sites and worth considering if you want something new without ever having to stray away from the safety and assurances you get from regulated UK betting sites.
5. Dabble
Dabble are a really new betting site and one of their top benefits is the fact that you do not need to deposit any money to receive free bets with their sign up offer. You receive £10 in free bets when you sign up and use the promo code MBS10.
Dabble is a betting site specifically designed for mobile, featuring lovely graphics alongside a straightforward betting experience that is smooth and enjoyable. They do not have as many promotions as some other new betting sites, but the ones they do have are really good and unique, like their CopyCash customer offer. With this offer, you will receive a small amount of cash (10p) every time someone copies a bet you have made. You are able to place bets easily across a variety of sports, whilst you can bet in-play on football. Dabble are definitely a UK betting site we recommend.
- Use Dabble promo code MBS10 for a No Deposit £10 in free bets
6. Hot Streak
If you want new betting sites, Hot Streak is a name to consider. They have a top website, which is very modern and has a wide variety of markets, an exciting range of casino games, and some great promotions for sports markets. One of the great things about their casino section is that they have slot games tailored to specific events or times of the year. They had promotions over the Christmas period, and no doubt they will do the same for other events like Halloween.
The new customer offer from Hot Streak is also good, with you being able to receive up to £50 cash back on the day you register.
- Brand new sportsbook offering personalised recommendations
- Early payout if your football bet takes a 2 goal lead
7. BetMGM
BetMGM have become a popular name in the betting industry despite being a relatively new betting site, and for any new bettors, you can rest assured knowing that this UK betting site has you covered with plenty of different features. They have a great mobile app that you can use from your selected mobile device, and with dedicated mobile apps to different areas of their site, including casino, this is a real positive with this UK betting site.
They also have an eye-catching user friendly website, which makes it easy to find the events, features or markets that you want to bet on. It’s not just new customers who benefit from their impressive signup offer, though, as existing customers can access a range of promotions on various sports. BetMGM has promotions like Golden Goals for football, which sees you in with the chance of winning £1,000,000 if you can predict six scores correctly, or early payout offers on sports like darts in the BetMGM Premier League. They also have boosts as well on selected markets.
- Welcome offer gives new customers more free bets than most
- Profit boosts and free football predictors are part of a host of attractive offers
8. PricedUp
Betrino Sport were founded in 2024, and they have a good mix of attractive odds and promotions to appeal to both new and existing customers.
They offer live betting across a variety of sports, including football, tennis, cricket, tennis, golf, racing and snooker, emphasising that they look to try and please fans of all sports.
One big standout feature is the extensive markets they have for eSports, which is becoming massive in the betting industry. This alongside their rewards program really helps them stand out from a lot of their competitors.
- Currently offering a big new customer free bet with code BB50
- Existing customer Bet & Get promos on sports including football & cricket
9. CopyBet
CopyBet is a relatively new betting site in the UK, with navigation between different sports and markets proving mostly straightforward. The overall offering lacks the depth that more established bookies provide, and live betting options can feel a tad limited, but these are areas that can improve in time.
There’s a welcome offer in place, though it’s modest compared to more established UK betting sites. They are the official betting partner of QPR and provide odds for lots of sports, including football, racing, tennis, basketball and baseball. Their betting site also have dedicated sections for bet builders and daily acca’s, which is a very nice feature. With in-depth statistical-based Premier League markets and with CopyBet offering best odds guaranteed on racing, we definitely recommend them.
- In-depth statistical based Premier League markets
- The only UK betting site to offer BOG on racing the day before
10. The Pools
If you’re on the lookout for new betting sites, then The Pools is a name to consider. Their new customer offer sees you receive £20 in free bets when you deposit and wager £10 with minimum odds of 1/2, whilst you can get up to 60% boosted on winnings with their existing customer offer Acca Boost.
The Pools has a very easy to use betting site, where you can easily find sports, casino and live casino betting, whilst they also have a free-to-play section. You can win free spins in their free-to-play casino section, and you can also win up to £500 in their Football Squares free-to-play game.
- Up to 60% boost on winnings with Acca Boost
- Weekly free bets if you regularly place Bet Builders
What are the benefits of New Betting Sites?
While many people stick with the same tried-and-tested UK betting sites for months or even years, it’s becoming increasingly common to explore new options. Here are a few reasons why signing up with new betting sites like Midnite and The Pools might be worth it.
Faster Payments and Flexible Options: There are so many new payment options and these are typically always available on new betting sites. They typically include e-wallet payment methods like PayPal, Apple Pay and Monzo.
Bigger and Better Bonuses: Without the long-established reputations of bookmakers like Coral or Ladbrokes, newer betting sites often compensate with more generous welcome offers. While some leading sites cap free bets at around £20, newer operators like BetMGM can offer £40 or more to attract new players.
Focus on Emerging Sports: While traditional sites prioritise football and horse racing, new betting sites sometimes carve out niches, such as esports. Midnite, for example, is particularly strong for competitive gaming fans.
Personalised Support: With fewer users and a desire to make a good impression, customer service can be more responsive and hands-on. Virgin Bet, for instance, won the Best Customer Service award at the UK Bookmakers Awards, showing that new betting sites can compete with the best.
Modern Designs and Faster Technology: New betting sites are able to provide customers with a much more enjoyable experience than some of the older ones due to the fact that they can use the latest technology. This helps new betting sites have fresh modern designs throughout their pages, as well as exciting games which provide customers with an enjoyable experience.
Improved User Experience: A huge advantage of new UK betting sites is the fact that they massively improve the user experience. New betting sites can create apps or sites with all the new features, and with the latest software updates and this makes the betting experience a lot smoother and a lot quicker when you are having to switch between pages.
New Features: Betting sites are now creating a lot of new features in order to try and beat the competition. With new betting sites being created all the time, new features are constantly being created for betting. Some features that have been created over the years thanks to new betting sites are bet builders, acca insurance and free-to-play games which see you win prizes.
New Betting Sites – UK GC licenses & USPs
Betting sites like bet365, Ladbrokes, Betfred, and Coral are seen as trustworthy because they are so well established, but some people are more wary of new betting sites.
To help you decide which new betting sites to try out, we’ve listed the best new betting sites below, alongside a link to each site’s UK Gambling Commission licence, and one of the key points that attracts us to each site. Having a license from the UK Gambling Commission means a site works with Gamstop, so we hope this shows you they can be trusted with your bank details, personal information and betting funds.
| Best New Betting Sites | UK GC License | Owner | New Betting Sites USPs |
| BetMGM | 39198 | LeoVegas Gaming | Generous sign up offer, and multiple daily profit boosts |
| Midnite | 42647 | Dribble Media Ltd | Daily free-to-play scratchcard offering free spins & prizes |
| Dabble | 65677 | Dabble Sports UK Ltd | No deposit £10 in free bets available to new customers |
| Betano | 39576 | BV Gaming Ltd | Always up early with Next Manager markets |
| talkSPORT BET | 39576 | BV Gaming Ltd | Generous welcome offer, plus Best Odds Guaranteed on racing |
| The Pools | 48272 | Football Pools Ltd | Up to 60% boost on winnings with Acca Boost |
| Hot Streak | 57869 | Grace Media Limited | Early payout if your football bet takes a two goal lead |
| Highbet | 39483 | AG Communications LtdAG | 10% cashback on sports bets every weekend |
| Priced Up | 1776 | Off Course Bookmakers Ltd | Insightful betting videos accessible from the site |
| Gentleman Jim | 60213 | Lovell Brothers Limited | Get £10 and 50 Free Spins when you wager £20 |
Where can I use my sign-up offers this week?
Football: It was a good weekend for Arsenal as they picked up a victory, whilst Manchester City dropped points and the fixture congestion still continues, with all 20 Premier League sides in action midweek. West Ham’s defeats to both Wolves and Nottm Forest have only heightened the pressure on Nuno Espirito Santo, and the favourites to replace him at West Ham have been revealed. In other manager news, Ruben Amorim has been sacked by Manchester United, and you can bet on the next Manchester United manager, with former Red Devils boss Ole Gunnar Solskjaer the current favourite with UK betting sites.
Elsewhere in the Premier League, Bournemouth take on Spurs, Newcastle face Leeds and Fulham take on Chelsea and Crystal Palace take on Aston Villa, whilst Manchester City host Brighton. The biggest match midweek sees Arsenal take on Liverpool, with Mikel Arteta hoping to get revenge after the Gunners lost 1-0 at Anfield earlier this season. If you’re looking for inspiration, head to our Bet of the Day, and you can also find our picks for the best football betting sites to place your bets.
Horse Racing: ITV racing returns this weekend with action from Warwick, Kempton and Wetherby. All eyes will be focused on the feature meeting at Warwick – the Classic Chase. This is a big one as we will be able to see how some of the contenders for the 2026 Grand National are looking ahead of the big race in April. Find our top-ranking horse racing betting sites, alongside details of their sign-up offers.
Cricket: The Ashes has been one to forget for England fans, although some relief was found in Melbourne, as England secured their first win in Australia for 15 years. England’s next challenge will be a trip to Sri Lanka, ahead of next month’s T20 World Cup. Check out the best cricket betting sites to use over the coming days.
Tennis: Top level tennis continues in the first full week of 2026, with Australia and Hong Kong hosting the best of the action, as the world’s best shake off the rust ahead of the Australian Open. Both ATP and WTA Tours head to Brisbane, with a powerful women’s line-up to look forward to. Check out the best tennis betting sites to use during the 2026 season.
Betting Sites – Reviews of the Top 10 Betting Sites UK
Have a look at our top 10 UK betting sites. This best betting sites list takes many factors into account, including our own personal experiences when betting.
1. bet365
bet365 are the betting site to beat in the UK and it’s clear to see why. They have a huge variety of markets and they provide a great user experience for customers. You can bet on all the biggest sports, like football, horse racing, tennis and cricket, plus more niche sports, like bandy and curling.
bet365 also have some great features, and one that massively stands out for us is their live streaming service. This is particularly good for sports like horse racing, as you can watch the race you have bet on. They also allow you to bet in-play for some sports that you can watch via their live streaming service, like football.
Other notable positives for bet365 include their wide range of payment options, their strong customer service, which is available 24/7, and the stats-driven markets that they have available when betting on football competitions like the Premier League. You can bet on the amount of free-kicks, thrown-ins or goal-kicks awarded in a match, and these sorts of markets aren’t typically available elsewhere.
Don’t forget to check out the latest bet365 bonus code, which sees you able to receive £30 in free bets when you sign up and place a £10 bet on any sport.
- Tons of free-to-play games offering free bets & huge cash prizes
- Super Boosts & Boosted Bet Builders guarantee attractive odds daily
Pros
- Award winning welcome offer
- Impressive statistical-based markets
- Exciting new customer betting offers and price boosts
Cons
- Skrill and Neteller not available
2. Tote
If you want a unique way to bet then Tote may be one betting site that’s right up your street. On top of a recently launched sportsbook, you can also bet into pools, meaning your potential payout depends on the total amount staked and how many people backed the same outcome. It’s a dynamic, exciting way to bet, and it proves especially popular with racing fans.
It is no shock to see Tote stand out as they are very strong when it comes to betting on horse racing. One thing we really love about Tote is their Tote Guarantee. This promotion allows you to always get the Starting Price (SP) or better on all racing taking place in the UK and Ireland. You can also receive a 10% boost on your winnings with their Tote+ promotion.
One thing we always look out for is how smoothly the betting site and the app run. Tote can be very happy as there is no lagging and switching between different sports or markets is very smooth. They are not just a good betting site for horse racing, but also for sports, like football, and their betting features for other sports is always improving, which is good to see.
- Brand new sportsbook launched, offering far more than just horse racing
- Benefit from the unique Tote dividend as an alternative to normal fixed odds betting
Pros
- Tote Guarantee promotion is one of the best around for horse racing, with the betting site always giving you the best Starting Price odds for racing in the UK and Ireland.
- One of the best UK betting sites to use for horse racing.
- Easy-to-use website
Cons
- Not as many payment options available as other UK betting sites.
3. Sky Bet
Sky Bet recently redesigned their betting site, giving users a much more modern layout and adding some great new graphics. This redesign has made Sky Bet even easier to use, and you can enjoy a very smooth experience when you are using the betting site online or on your mobile phone.
A big reason for Sky Bet being so user-friendly is their search bar as it allows you to quickly find markets, features or betting offers in seconds. Another reason for Sky Bet featuring so highly in our top 10 is their promotions. They provide a huge amount of existing customer offers, which include bet boosts, regular free bets and free-to-play games like Match 5 and Super 6. Match 5 is great as all you have to do is scratch a card each day and reveal a team. If any of the five teams you receive win their match on the weekend, you get a free bet. They also have Acca Freeze, which allows you to freeze a selection in your football accumulator if the team you selected to win are winning.
The Sky Bet new customer offer is also something that attracts us to their site. It’s very unique as you receive £30 in free bets when you place any bet. Many rival betting sites do offer a similar amount in free bets, but they typically expect you to place a minimum bet of at least £5 or £10. With Sky Bet, you only need to place a 5p bet.
- Stake as little as 5p to benefit from new customer offer
- Recent site refresh has made navigation far more friendly
Pros
- Have a great new customer offer, which sees you receive £30 in free bets by placing a 5p bet.
- Strong loyalty program which can see you receive free bets and good existing customer offers
Cons
- Some popular payment methods, like PayPal, Skrill, and Neteller are not available for deposits and withdrawals.
4. Unibet
Unibet are a solid UK betting site for both new and existing customers. Unibet are a very good bookmaker to use for horse racing fans as they offer Best Odds Guaranteed on UK and Irish Races and they also offer good money-back specials. You can also get extra places for selected horse races when placing each-way bets.
Their new customer offer stands out as you receive £40 in bonuses, with £20 being available for sports betting and £20 for casino betting. This is good for customers who want to make use of all the markets and casino games that Unibet have available. When you combine these positives with their good customer service and the easy-to-use website, it shouldn’t be a shock to see Unibet feature in our top 5.
- Excellent racing product including BOG available from 8am
- Play Spin ‘n’ Win daily to win free spins and cash prizes
Pros
- A very strong horse racing product, combining Best Odds Guaranteed and decent odds with a slick streaming service.
- Good existing customer offers available for a wide variety of sports.
Cons
- Welcome offer is split into a sports and casino bonus, which may not be to everyone’s liking
5. BOYLE Sports
BOYLE Sports are at number five and have plenty of positives for betting. They have really good customer offers, with the new customer offer seeing you receive £40 in bonuses (£30 in free bets and £10 casino bonuses).
One of our favourite promotions they have is the All Sport Acca Loyalty promotion, which sees you get a free £5 accumulator on any combination sports accumulators. All you have to do for this is place £5 on an acca with minimum combined odds of 3/1. BOYLE Sports also offer extra places on racing and golf and they are typically always offering to payout on the most places, especially for golf, where they offer to pay out on 10 places for all the big events.
The betting site is also really easy to use, especially after their recent rebrand, and you can navigate between sports and betting markets with ease. BOYLE Sports also provides casino, bingo and lotto games for those who want to bet away from sports.
- Plenty of promotions for existing customers
- Extra Place races available
Pros
- In-play betting and bet boosts are available
- Offer to payout on 10 places on most golf events, which is the most
- Redesigned betting site and web app, bringing a more modern feel to those betting on BOYLE Sports
Cons
- Could provide more unique promotions
6. Paddy Power
Paddy Power definitely deserves a place in our top 10 betting sites list as they have huge appeal, due to some of the unique markets they provide and the comedic ads they produce.
We particularly rate Paddy Power due to their exciting range of football promotions, including their Super Sub offer, which allows Paddy Power to roll over if your player is substituted. Paddy Power will sometimes pay out on bets early, which is a very generous feature.
Paddy Power is also great for customers who like to bet on horse racing. You have promotions like Best Odds Guaranteed running on all UK and Irish races, whilst they also run money-back specials if your horse finishes second in selected races.
One of their most exciting features is their free-to-play game called the Eliminator. This game sees you try to correctly predict the winning horses from selected races. If you manage to correctly predict the winner of all six races, then you will split the cash prize with other winners.
Live streaming is also available on a wide range of events, including the Grand National and Cheltenham. When live streaming, you need to have no fear of the stream lagging, even if it is a popular race like the Grand National.
- Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
- Innovative Super Sub offer means bets roll over to the player coming on
Pros
- Unique markets for lots of different sports events
- An excellent range of football and horse racing promotions
- Good live streaming service
Cons
- New customer offer only applies for football betting
7. Virgin Bet
We have always had a good betting experience whilst using Virgin Bet and we were left very impressed after using the site multiple times. They provide a great live streaming service with top quality, whilst for people who wanted to bet in-play, the betting site is good at providing live scores and updates with ease and quickly so that you can track your bets and also bet in-play. They also cover a huge range of sports, including your popular ones like football, basketball, tennis and horse racing.
The user experience on Virgin Bet is good, with it being easy to find the sport or event you want to bet on. It’s also quick and smooth to navigate between sections and pages on the betting site. They provide a variety of promotions for their customers, including Rocket Boosts, Daily Crackers, Weekly Acca rewards and paying out on extra places.
- Winner of Best Customer Service at BC Bookmaker Awards
- Great existing customer games including Fives
Pros
- Very user-friendly betting site
- In-play betting is smooth and easy
Cons
- Fewer payment methods than other betting sites.
8. Betfred
Betfred is a very popular UK betting site and this should be no shock as they have been one of the big bookmakers for years. They have a strong reputation for rewarding you if you bet regularly with them and they provide you with a good range of promotions, including their 2 Up Early Payout offer when betting on football. They also have the Double Delight and Hat-Trick Heaven promotion which gives you enhanced odds if the players you back manage to score multiple goals.
Betfred also have a great Live Casino section, which allows you to bring the casino experience to your laptop or mobile. They have a huge variety of games, including classics like Blackjack and Roulette. With the Live Casino experience, these games can be played by watching a live dealer and this makes the casino experience even more enjoyable on Betfred.
Their new customer offer stands out as Betfred offer you £50 in free bets when you bet £10. £50 in free bets is more than a lot of other UK betting sites, including many in this top 10.
- Hugely attractive new customer welcome offer, offering £50 in bonuses
- Popular Double Delight promo offers great value on goalscorer bets
Pros
- Betfred give you the most free bets in their new customer offer
- They have a great variety of gambling features for both sports and casino
- Free bets split across multiple selections and doesn’t have to be used on one single bet
Cons
- Some of the withdrawal options take longer than other UK betting sites
9. SBK
SBK is another betting site that we can strongly recommend if you’re searching for somewhere fresh to bet. The branding is easy on the eye and you’re immediately met by existing customer offers and promotions like the bet builder boosts. SBK offers all the usual sports you’d expect, but they’re also happy to provide some more modern options, with esports, WWE and even Handball amongst the choices when we reviewed the site.
Payments and withdrawals are relatively quick, with processing times falling within one to three days, which is perfectly acceptable, at least for our needs. However, customer service is less consistent, with Live Chat available, but not around the clock.
Pros
- A very strong sign up offer which sees you receive £50 in free bets
- They have you covered with plenty of exciting features, including boosted odds and bet builders
Cons
- The odds on certain sports markets could be more competitive
10. LiveScore Bet
LiveScore Bet have a top reputation and they have had this good reputation for many years. With a good market selection, a wide array of sport to bet on and some great promotions, like their free-to-play SQUADS game, they definitely deserve a place in our top 10.
Overall, the customer experience at LiveScore Bet is great and it’s definitely a betting site that we happily recommend. More so, when looking at betting sites, you want them to provide you with a sign up offer with good value for money LiveScore Bet do this by providing you with £30 in free bets that you can use across multiple bets and not just one.
Pros
- Free-to-play games give you the chance of winning free bets
- Have expanded their sports section massively.
Cons
- Have a lot of sports available, but could have more
What are the benefits of UK online betting sites?
There are many advantages that online betting sites have over betting at a retail site. These advantages include the following.
The ability to place your bets no matter what time of day: Instead of heading to the shops, you can place your bets whenever suits you. You now don’t have to wait for a shop to open, with betting sites available 24/7.
The option to take welcome bonuses, rarely available in the high street: A huge benefit is the sign up offers are available at online betting sites. The likes of bet365, Ladbrokes, William Hill, Paddy Power and lots more all have sign up offers available online, which give you free bets or casino bonuses as rewards when you sign up.
Innovative Features: Online betting sites are using the rapid rise of technology to their advantage. They can provide users with top graphics, exciting immersive features and they are also bring the casino experience to you with Live Casino lounges, which allow you to play classics like BlackJack and Roulette with a live dealer.
More Payment Options: Most online betting sites are able to provide you with payment methods like PayPal, Neteller, Apple Pay and Google Pay, as well as your traditional options like cash or debit card.
Faster Payouts: When a bet is won, you do not have to head down to the bookmakers to claim your winnings, instead, online betting settings will typically have the money in your account in minutes
Enhanced Security and Fairness: 24/7 support services and technological advances means that security and fairness is at an all-time high on online UK betting sites. They are able to detect any suspicious activities on your account quickly and they can temporarily stop money coming in and out of your account should they need to do so.
Competitive Odds: Odds are constantly changing online and this is a huge benefit for customers as it means online betting sites can provide you with a best odds guaranteed service for big sports like football and horse racing.
Innovation in Sports Markets and Betting Types: Online betting sites can provide you with exciting new betting methods like request a bet, bet builders and acca freezes and when you are betting on certain sports, they can also provide you with stats and data around specific sports markets.
Responsible Gambling with MyBettingSites.co.uk
Betting should be an enjoyable experience, but that can only be the case if you’re betting in a responsible way.
At MyBettingSites.co.uk, we’re proud to be associated with organisations like GamStop, the UK Gambling Commission and GamCare as we take gambling responsibly and safely very seriously.
All of the betting sites we recommend at MyBettingSites meet the strict standards and rules of the UK Gambling Commission, meaning you can bet with confidence and know that your money and personal details are safe.
Trusting UK betting sites licensed and regulated by the UK Gambling Commission also means that you will have a fair and enjoyable experience. Another good reason to use trusted UK betting sites is because they have Safer Gambling Tools like deposit limits, self-exclusion tools, and time reminders. They also provide secure payment methods and will keep all of your personal and financial details safe. They all have good customer service, with a majority providing you with a 24/7 live chat service, with staff always able and ready to help.
So make sure you check whether a betting site is trusted by the UK Gambling Commission before you sign up, and check out our dedicated Safer Gambling hub for much more information.
How we rank the UK’s Best Betting Sites
When looking for betting sites UK punters should consider several factors. We’ve highlighted what we believe are the 10 most important areas below.
Best UK Betting Sites – Our Verdict
Deciding which new betting sites to use should be based on a number of factors. In addition to the 10 areas above, we also use our personal experiences to determine the sites we’d recommend.
Best Sign-Up Offer – Sky Bet, Spreadex & Dabble
The best sign-up offers should tick a few important boxes, most notable generosity and simplicity.
Spreadex heads the way when it comes to the total free bets you can benefit from, with £60 available when you stake £10.
A special mention has to go to both Sky Bet and Dabble though. In the case of Sky Bet, a qualifying bet of just 5p is needed to access £30 in free bets, while you can get your hands of £10 at Dabble without even having to deposit.
We’ve made the most of all three of these offers and didn’t experience any concerns, so they all come highly recommended.
- Use Dabble promo code MBS10 for a No Deposit £10 in free bets
Best Betting App – SBK
Many established sites have been forced to adapt their old desktop sites to fit the modern day smartphone world we live in.
That isn’t the case with SBK. They’ve dedicated all their resources into creating an app, so you’re never in doubt that everything that they do in terms of layout is to satisfy the needs of mobile users.
Best Market Selection – bet365
This may be predictable, but it’s hard to look past bet365 for market selection, whichever sport you’re most keen on.
Most big events now have hundreds of markets to choose between, while Bet Builders are available on an increasing number of sports, so you can invariably tailor your bet as you choose.
- Tons of free-to-play games offering free bets & huge cash prizes
- Super Boosts & Boosted Bet Builders guarantee attractive odds daily
Best Football Betting Sites – William Hill & bet365
William Hill is one site that has always impressed me when it comes to their breadth of markets. Looking to bet on the total corners between the 50th and 55th minutes? They’re sure to have you covered.
Their odds are usually amongst the most competitive too, which is perfect for weekend accas, while their enhanced odds offers are boosted to genuinely attractive prices.
A doff of the cap should also be saved for Betfred, as their Double Delight / Hat-Trick Heaven offer has truly stood the test of time.
Meanwhile, bet365 offer free-to-play games like the 6 Scores Challenge, where you can win huge cash prizes, and they also have fantasy football games for you to play as well. This, combined with their competitive football odds also makes them a top football betting site.
- Best Odds Guaranteed starts as early as 8am each day
- Boosted winnings on Bet Builders and Accumulators
Best Horse Racing Betting Sites – Unibet
Best Odds Guaranteed remains arguably the most generous offer out there, so our recommended racing betting site simply had to have this promotion.
Unibet run BOG from 8am daily, so you’re assured of competitive odds, while the depth of horses they cover in the ante-post section is second to none in our experience.
- Excellent racing product including BOG available from 8am
- Play Spin ‘n’ Win daily to win free spins and cash prizes
Best Darts Betting Sites – Paddy Power
When wanting to bet on darts, you should take into account the variety of darts competitions you are able to bet on, as well as the odds and price boosts and this is where Paddy Power stands out.
Paddy Power run some top price boosts, especially when there are big competitions taking place. With the PDC World Darts Championship, Paddy Power are running daily boosts, giving you enhanced odds on specific selections. With the creativity and marketing of the betting site, they have enhanced darts betting for customers and even have a free-to-play game running throughout the Darts World Championships called 9 Dart Champion. It’s a great immersive game which takes you to Ally Pally! You are tasked with throwing darts at a dartboard and trying to hit the highest score from 9 darts. The players with the best score receive free bets.
- Power Prices, Wonder Wheel & Acca Insurance among a range of top offers
- Innovative Super Sub offer means bets roll over to the player coming on
Best Cricket Betting Sites – Ladbrokes
When reviewing UK betting sites for cricket, we found that Ladbrokes provided our best overall experience. They offer a strong selection of markets for cricket, including how many sixes in a match for popular England internationals, as well as markets around how many wickets a player will take and which team will have the highest score after a certain period of the match.
We were impressed by how many cricket matches you could bet on. They do not just provide you with the popular or mainstream games, but also ones which only the big cricket fans will know like the Vijay Hazare Trophy. With a very good sign up offer as well which sees you receive £30 in free bets for a £5 bet and exciting promotions for the sport like price boosts, we definitely recommend heading to Ladbrokes if you want to bet on cricket.
- Early payouts with 2up&win
- Well established name you can trust
Best Casino Betting Site – Grosvenor Casino
With Grosvenor Casinos a huge brand in the UK on the high streets, it is no shock to see that they also pave the way for casino betting online as well. They are a top casino betting site that provides the best live casino experience as they transport you to some of their venues across London and the UK and allow you to join in on the betting in classics such as BlackJack and Roulette, whilst they also provide a host of exclusive slots games for you to play online as well.
The high quality of graphics and uniqueness of some of their games left us really impressed and with a sign up offer that gives you 100 free spins and a £30 bonus when you deposit just £20, it’s definitely a top betting site to use if you prefer casino betting over sports betting.
- Play roulette online streamed live from Grosvenor’s various UK casinos
- 64 Jackpot King progressive slots
Best Golf Betting Sites – BOYLE Sports
One of the key areas to consider when betting on golf is a betting site’s generosity in paying out extra places on each way bets.
Whereas many sites default to paying out on the first four or five places, BOYLE Sports can be relied on to stretch to eight as standard. That in itself should be enough to tempt newcomers into giving them a try.
- Plenty of promotions for existing customers
- Extra Place races available
Latest Betting Offers, Tips & Transfer News
UK betting sites regularly come up with very generous betting offers ahead of the sporting calendar’s biggest highlights. We’ve collated them in our news section, which features a mix of expert betting tips and enhanced betting offers for all the major betting highlights, from football and racing through to Love Island and Traitors.
New UK Betting Sites FAQs
There are a number of factors that should be considered when deciding which are the best UK betting sites. bet365 ticks many of the boxes, while SkyBet and William Hill are also prominent on our list of betting sites. But all the UK betting sites we compare and review will score well in different areas, so make sure you pick the ones that fit your own needs best.
Our top 20 betting sites in the UK are listed below. The rankings are based on a combination of attractive welcome offers, industry reputation, competitive odds and personal experience.
- bet365
- Tote
- Midnite
- Sky Bet
- Unibet
- BOYLE Sports
- talkSPORT BET
- BetWright
- Betano
- Paddy Power
- Betfred
- Grosvenor
- LivescoreBet
- PricedUp
- Quinnbet
- Virgin Bet
- 10bet
- SBK
- BetMGM
- Spreadex
BetMGM, Betano and Midnite are among the most impressive new betting sites to launch in the UK in recent years. BetWright is a very new up and coming betting site which we also had a very good experience using. The team at MyBettingSites.co.uk has active accounts with each of them and constantly monitors the market to find and review the best new betting sites, so you can call on our experience to make informed choices.
Not every new betting site is guaranteed to be reliable, which is why it’s worth sticking with trusted sources like MyBettingSites.co.uk. Every site we feature is fully licensed and works with respected organisations such as the UK Gambling Commission, IBAS and GamCare. That way, you can sign up with confidence knowing that each recommended site meets strict standards for safety, fairness and responsible gambling.
You can claim free bets from a wide range of top UK betting sites, with more than 60 welcome offers currently listed on MyBettingSites.co.uk. The biggest promotions are typically reserved for new customers, but betting sites like bet365, Paddy Power and Ladbrokes also run regular betting offers to reward their existing users. From enhanced odds to weekly bet clubs, you’ll find full details and how to claim them on our dedicated review pages.
The best betting offers tend to be those that reward new customers with up to £50 or £60 in free bets once their qualifying bet is settled, though these promotions can change, so it’s worth checking MyBettingSites.co.uk regularly for the latest updates. Dabble are making an impact with a no deposit free bets when you use bonus code MBS10, while Sky Bet also stand out, with qualifying bets of as little as 5p.
Paddy Power, SkyBet and bet365 rank among the betting sites with the strongest promotions, offering generous welcome bonuses to attract new customers as well as a steady stream of ongoing betting offers to keep regular users engaged. Whether it’s money-back specials, boosted odds or weekly free bets, these sites consistently deliver value across a wide range of sports.
With hundreds of online betting sites active in the UK, it can be hard to know which ones are truly reliable. Not all are properly regulated or meet the standards we expect. That’s why we’ve done the hard work for you. Every site featured on MyBettingSites.co.uk has been carefully reviewed and vetted, so you can be confident you’re choosing from only the most trustworthy and well-regulated bookmakers.
All the betting apps featured on MyBettingSites.co.uk can be trusted to look after your money, and to pay out any winnings in a timely manner.
Yes, all free bets that you receive will have an expiry day, although the expiration time will vary between betting sites. In most cases, you can expect the redemption period to be at least 7 days, but some betting sites like bet365 will extend the free bet expiry period to 30 days.
About MyBettingSites.co.uk
MyBettingSites.co.uk is owned by Better Collective, a leading digital sports media group that was founded just over 20 years ago.
The company has grown significantly over the years, with Better Collective now employing in excess of 700 people with offices in various cities across the world.
The MyBettingSites.co.uk team is based in the UK, ensuring their fingers are on the pulse when it comes to the best UK betting sites, offers and sports news. Find out more on our dedicated About Us page.
Our Content
*To keep mybettingsites.co.uk completely free for users, we receive advertising compensation from the UK betting sites listed on this page. This compensation may impact the order certain betting sites appear on our pages.




















































































